7 Critical Reasons Why Marketers Use Mini-sites!

FEATURED, General Tips
February 15, 2021

The use of mini-sites has become the mainstream for most internet marketers. Some people claim mini-sites to be “trendy”, while others know they are here to stay.

Their use is not just a fad, mini-sites out perform every other type of website in the history of the internet as long as they are used wisely.

Here are 10 critical reasons why we see them in use everywhere we surf:

1) They can be created quickly! Any marketer will tell you, if you don’t know already, time is of the utmost importance when selling any product. The quicker a sales letter, order page, and product gets in front of buyers, the faster you make profits.

2) They can be generated easily! Why waste precious time and effort struggling to create a massive informational site to sell a product? Think about it. A person can have a mini-site up and running in a matter of a couple of hours. Wow, less frustration and stress to make solid profits! What a concept!

3) Mini-sites are cost effective! Everyone wants to save a buck these days, especially with the way our economy is going. The price of gasoline and oil alone is causing inflated rates for just about everything we buy.

Why pay the extra $300-a couple of thousand dollars to have a webmaster or designer create one for you when you can build your own free? That’s right! There is free software on the net like Mozzila for instance that you can download and use to generate mini-sites.

FYI, in most cases you can generate a site and have it up and making profits, subscribers or driving traffic to one of your other sites, before a professional can place you on his or her schedule.

4) Mini-sites have a primary focus! They focus on one objective a?? usually to call a person to act a?? to subscribe to a newsletter, click an order button, or click a link on a site referring them to a product.

The narrow the focus the less confused visitors will be. I know from experience and from hearing other marketers say, it is easier to keep the visitors attention and call them to act when we only give one choice at a time.

Remember, there is great wisdom in this statement when you generate any website.

5) You can test headlines and sub-headers faster! If the sites can be built quicker and easier, don’t you believe they can be tested faster to see what works and doesn’t work? It sounds like a big “cha-ching” to me!

6) Mini-sites can be tested for search engine optimization quickly too! You don’t have as many pages to go througha?? the fewer pages you create, the more time saved so you can do other things like write articles or create another site you can sell products or link to.

As long as your sales letter and so forth has good content, Meta tags, descriptions, and keywords your site can be optimize more efficiently and get better rankings.

7) Mini-sites are so easy and quick to create you can generate many for different purposes! I use them as a means to make different streams of profits and lists.

Here is an example: I may have 2 or 3 for the sole purpose of gaining subscribers to different newsletters describing the use of the products I’m selling, while I have 5 or 6 others that promote affiliate products or my own. I interlink them with each other and with other high-traffic sites making them more attractive to search engines.

If you are tired of wasting time, energy, or money on your websites and want to make profits or get subscribers faster, try spending a one time fee on a good program that shows you step-by-step how to set up and use mini-sites. It will be the best return investment you can make.

Look at it this way, it can be like having your own energized bunny where you can create, and create, and create some more to serve whatever purpose you have in mind and not spend another dime paying other people to do it for you.

22 Questions to Ask Before You Use Any Shopping Cart System

General Tips
February 15, 2021

You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system.

Choosing a shopping cart system is perhaps the most important single decision you’ll make in your online marketing career.

This is because you will be stuck with the decision for a long time.

If you buy into a system that isn’t adequate, it can cost you money–big money–because it won’t maximize the amount of money spent by each visitor.

There are hundreds, maybe thousands, of off-the-shelf, free and alternative products out there vying for your money, time or both. And most of them are junk.

Don’t suffer like I did. I learned the hard way. When I started on the Internet I couldn’t find a decent shopping cart program, so I took one that was highly recommended by my ISP (I now know the only reason they suggested it was because it made them the most money. They didn’t care if it was the best one for me or not). What a headache! The system wouldn’t do anything but take the order, but you had to have a PhD in computer science to work on it.

Here are 22 questions you absolutely, unfailingly must ask anyone trying to sell you a shopping cart. If you don’t hear positive answers to the majority of these questions, put your wallet back into your pocket and evaluate the next option. Don’t get stuck with a crappy shopping cart, even if they give it to you free.

If you have a poor shopping cart, get rid of it. I know that hurts, because you may have spent lots of time and money getting it going, but a bad one will cost you many thousands of dollars by waiting to replace it later rather than sooner.

Oh, and one more thing: if you hear the shopping cart programmer answer one of the questions below by saying, “Well, we could make it do that,” run away even faster, because you’re going to get stuck with a big custom programming bill with no guarantees that the cart is going to work the way you expected.

Every question below is very important when it comes to having a quality shopping cart system that gets more money out of the same number of visitors.

1. Will it calculate shipping and tax?

2. Does it handle specialized shipping like FedEx and UPS?

3. Will it automatically deliver hard goods and soft goods (e- books and other digital products) in the same transaction?

4. Does it offer customizable “Return to Shopping” pages without needing custom programming? This is important so you can send your customers to the most likely product they will buy next. Standard carts just send customers back to the main catalog, which forces them to search for related products. This is both irritating and time-consuming. Any delays in finding what they want could mean a lost sale, when they finally throw their hands up in disgust and move on to your competitor’s site.

5. Does it offer customizable “Thank You” pages based on what the customer just bought? These are pages where savvy marketers put affiliate links and other offers specifically related to the customer’s interests. When a customer clicks on one of these links and buys something from someone else, you get a commission.

6. Does it deliver receipt and confirmation e-mails automatically? The customer wants to know immediately that the order went through. If he or she is unsure, you are going to have to field many wasted e-mails and phone calls letting the customer know everything is OK.

7. Does it allow multiple order and dropship e-mails? In many cases, several different people in your organization and/or outside your organization need notice of an order. Again, you don’t want to have to do this manually.

8. Does it have a Web-based administration page so you can work on your cart from any computer that has Internet access?

9. Does it include encryption technology and a secure server? Many companies make a fortune by sucking you in with a cheap or free cart and then make money on selling you an overpriced secure server.

10. Does it deliver easy output to your accounting software? You want to be able to import and export data easily between the cart and whatever programs you have that need to share the customer and sales information.

11. Does it have its own associate/affiliate program or is it easily compatible with other major brands of associate software? An affiliate program lets other people promote and sell your products on their Web sites. You don’t pay them unless they sell something. When I tried to get an associate/affiliate program to work with my old cart, it cost me six months of down time and untold amounts of money lost because it wouldn’t work. The associate program people blamed the shopping cart people and vice versa. But ultimately I was left holding the bag.

12. Does it have integrated up-sell modules? The ability to offer more related products to customers making a purchase makes me a small fortune each month. We call it, “Do you want fries with that?” If you don’t have this ability, you are leaving many thousands of dollars on the table from people who would have spent more if your cart just gave them the chance.

13. Does it have an integrated sales and prospect database? In the old days I would have to print out orders and then retype them into ACT or some other database program. A good shopping cart system eliminates all this hassle and potential for error and gives you instant access to your sales reports and clients.

14. Does it have broadcast e-mail capability? Good shopping cart systems are able to manipulate your customer database instantly and send e-mails to any segment or sub-segment of your clients and handle unlimited e-mail magazines. Again, in the old days I would have to be genius enough to pick out segments of the database, export them to a file, import them into a mail program and then an hour later send the darn e-mail. Now this is all done in a few seconds.

15. Does it have mail merge capability? The e-mails sent are personalized to the recipients in any number of ways. Their names can be popped in to the subject line and in various portions of the body of the e-mail. You can merge “what they bought,” “when they bought,” “where they live” or just about anything that will make them feel the e-mail was just for them. Virtually all studies show that mail merge gets a much higher response than plain broadcast e-mail.

16. Can it handle coupons and other discounts? You can make a deal with Joe Blow that everyone coming from his Web site gets an automatic discount — either a percentage or dollar amount. This makes Joe look great to his visitors and makes more sales for you. Here’s a secret: Joe is your affiliate and makes money on the sale too, so he’s got a great incentive to keep your discounts and coupons in front of his visitors. Good shopping cart systems can automate all of this and also handle any quantity discounts you offer.

17. Can it work for multiple Web sites with no extra fees? When I first started I had to get a separate (and expensive) license for each site and a separate merchant account too. Not only was this a great deal of expense, the hassle with installation every time you wanted a new site to go up was enormous. Modern carts can sell bras on one site and bibles on another, and no one knows the difference. The carts run on their own servers so there is no expensive installation and set-up is immediate.

18. Does it have unlimited and fully integrated “sequential” autoresponders? This is one of the most powerful features when it comes to Internet marketing. This feature follows up automatically over and over again to your clients and prospects to provide them customer care and to sell them more products and services. You can even provide free or paid e-mail courses, and each part of the course is delivered automatically.

19. Does it have ad tracking tied into actual sales? Simple ad tracking can be had all over the ‘Net, but it is pretty much worthless unless it is tied to actual sales. This is called the “conversion ratio.” Your cart system should be able to tell you how many people clicked on a particular promotion and how many people bought. This is the only way you can determine if an ad paid off. Good carts will also automatically split test one of your sales pages against another and tell you which page sells more. You keep the page that sells more and get rid of the page that sells less.

20. Does it have a pop-up box builder? Even though many people hate popup boxes, they work. I use them judiciously to make all kinds of offers, and I have the sales figures to prove they get more money out of the same number of people. If you know how to use them properly, no one gets upset.

21. Does it have a printable off-line order form? Believe it or not, many people are still afraid to put their credit card numbers into a Web site. I still get lots of fax orders and phone orders. If you want to maximize your sales, your cart must take these kinds of orders easily.

22. Does it provide free training? You’ll need training in both the basic set up of using your shopping cart and determining your online sales strategy, so that you maximize the amount of money spent by each customer.

Useful Facts About A Consulting Business

Consultancy Careers
February 15, 2021

Consulting businesses have become one of the fastest growing industries and it is expected that the demand for consulting services will continue. So, why not be engaged?

Business Consulting is a cost effective and professional management consulting services for the information technology, industry and business communities.

Their usual engagements include analysis and design, information systems planning, operations process, performance improvement, workflow analysis, business automation planning, computer software and hardware evaluation, project management, selection and implementation, web design, financial and manufacturing processes, contingency planning and a whole lot more!

According to the Harvard Business School research, about 100 billion dollars are generated by the business consulting industry. This is from the annual revenues gained by consultants solely in the United States. Consultants are really needed by companies in
a slow economy to assist them in cutting their costs and increasing their revenues.

There are many things that you should know about consulting business. You don’t have to reinvent the wheel. You just have to have the guts and proper information to get you on the right track.

As a business consultant, you are relied upon and respected in every industry and in every country. Being a business consultant, you will be admired for both your independence and expertise.

The bottom line of business consulting is to help organizations to leverage their business performances to produce viable results. Among the services that can be offered by business consulting include:

– Improving productivity.

You can assist your clients to work more efficiently or redesign the work processes. You can also institutionalize and design metrics for process
enhancements.

– Optimising workload and applications.

You can help clients align applications for business strategy, plan internal resources and prioritise critical work requests.

– Ensuring effective outsourcing.

You can also ensure the outsourcing suitability of the organisation’s infrastructure and applications. You can also help them design governance structure that will lead to better management of relationship issues and organisational change.

You can also choose to specialise in other different areas such as:

  • e-business consulting,
  • marketing consulting,
  • small business consulting,
  • communications consulting,
  • organizational development consulting,
  • IT consulting,
  • strategic planning consulting,
  • HR consulting

and any other areas that need professional advice.

On a recent survey conducted by the Association of Management Consulting Firms, it was found out that entry-level consultants earn an average annual income of $65,000.

Senior partners on the other hand earn as much as $300,000 annually. A self-employed consultant can earn $35 – $400 an hour depending on the market.

If you have the desire and talent, having your own consulting business is one sure way to be profitable. Just remember that hard work and perseverance equates to profits.