OnlineBusiness Changers

FEATURED, General Tips
May 23, 2021

05 Truths For Turbo-Charging Your Online Business Profit

Introduction

There are some people, products, and practices that are “game-changers”. Once they are deployedgoodies happen. The way we do things, the way we view things, the way we expect things… And therefore the resulting outcome is affected, oftentimes drastically.
We all recognize a “game-changer” once we see it, or when someone points it bent us. But, what exactly may be a “game-changer”? Here’s the definition I exploit…

“Game-changers” are the people, products, and practices that change things for the great.
Recently I took a glance back and jotted down the five things which have impacted online business the foremost over the past decade-plus. I call them…

Business Changers!

Each of those “truths” has positively altered the general outcome of my business. Said differently, each of them has made me extra money than I might have done without them.
Let’s take a glance at each of them…

Truth #1: Salesmanship is that the Hare, Content is that the Tortoise

And that we Know Who Wins within the End.
Instead of relying solely on great salesmanship to form money, why not specialize in a mixture of great salesmanship AND great content?

For example, you’ll sell anything with good marketing – once. An excellent sales letter can sell a mediocre eBook, a misleading report or maybe a downright ghastly video. But as soon because the customers discover the standard of the content, they’re out the door permanently.
Some will refund, some won’t, but none of them will ever buy from the marketer again.

That way your marketing and sales copy brings the customer into the door – and your great content keeps them returning again and again.
This brings us to the subsequent point…

Truth #2: the simplest thanks to Grow Your Business is to stay Customers Happy

Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
Indeed, once you have satisfied customers, your business grows due to the three R’s.

  1. Repeats: Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
  2. Referrals: Unhappy customers tell their friends to steer beyond you and your business. Fortunate, happy customers also tell their friends about your products or services.
  3. Residuals: Finally, happy customers don’t just buy your products – they trust you adequate to hitch your membership sites and other continuity programs. They’ll join your highest-priced programs – maybe even personal coaching – and become “followers” who’re a part of your clique.

For Example, The customer who’s satisfied together with his $10 purchase will continue to shop for your $50, $100, $500 items… then on. As long as he’s satisfied – and as long as your products keep meeting his needs – he’ll keep buying.
Provide great products and an excellent buying experience, and your customers will repay you tenfold through repeats, referrals, and residuals.

Truth #3: One source of Traffic that You’ll Ever Need – Affiliate Traffic

When you first start brooding about the way to get targeted, top-quality traffic to your site, you’re faced with tons of options.
However, you actually only got to use one source: Affiliate traffic (i.e., traffic from your affiliates and venture partners).
There are two reasons for this.

1) First, if you set an honest affiliate program in situ, you don’t get to use any of the opposite traffic-generating tactics. That’s because your affiliates will do them for you!

2) Now, there’s a second reason why affiliate traffic is such valuable traffic. Namely, because it’s just another sort of word-of-mouth traffic – which is extremely powerful and returns high conversion numbers.

Focus on finding and recruiting affiliate and venture partners. Not only are you able to get an excellent deal of traffic from these partners, it also tends to be high-converting.

Truth #4: The Fortune isn’t within the List – The Fortune is How You Utilize the List

You’ve heard the marketer’s mantra 1,000,000 times: “The money is within the list.” Listen, that’s NOT entirely true.
People still believe it, however. You’ll see newbie marketers that specialize in build-up big lists quickly – a couple of thousand during a guest every week, tens of thousands during a few months, 100,000 strong during a year.

They begin having visions of a $1 per subscriber per month rolling in.

When the cash doesn’t materialize, they’re baffled. Worse yet, sometimes new marketers are shocked to get that their conversion rate is at or near zero. You’ll see how frustrating this is often to parents who believe that each one you’ve got to try to do is build an inventory and watch the cash appear.

Now, an inventory is often profitable. But so as to ascertain those profits are available, you would like to try to do two things:

  1. Build a Targeted, Responsive List: the purpose is, use whatever means you would like to urge them on your list – but confirm they’re equally as excited to read your newsletter as they’re to urge your freebie.
  2. Build Relationships together with your Subscribers: As they start to understand, like, and trust you, they’ll start buying more and more from you.

However, even as you would like to supply quality content, you furthermore, may get to recommend quality products – honestly. To try for two otherwise means risking your reputation as an honest marketer.

Truth #5: There’s No Better Income Generator Than a Subscription Program

The key to long-term profits is to start out a subscription site (AKA continuity program).
Now, I’m talking about a few completely transparent programs. And in some cases, you employ the rebelling as a benefit to the customer.

Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!
And there are many benefits and reasons why marketers like continuity programs, too. Here are five of these reasons and benefits:

  1. You get an easy, residual income stream.
  2. You can create a “set it and forget it” membership site.
  3. There are many back-end income opportunities.
  4. You position yourself as an expert in your niche.
  5. Low barriers to entry.

Today it’s much easier. Indeed, you’ll be up and running in a matter of hours, just by opening a Stripe.com account and using ThriveCart or opening a basic Clickbank.
Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!

Conclusion

Congratulations – you now know my ten business-changing truths, many of which took me several years to uncover. Indeed, there are many other lessons I’ve learned that I could share also.
Let’s quickly recapped a number of these lessons:

* Salesmanship is that the hare, but the content is that the tortoise – and you recognize which one wins!

* Happy customers reward you with repeat business, referrals, and residual income.

* Subscription programs are great long-term income generators.

* The fortune isn’t within the list – it’s in how you employ the list.

* Outsourcing may be a great investment that helps you grow your business more quickly.

Five easy lessons that you simply can put to use immediately to grow your business!

Like anything, just knowing these lessons isn’t getting to put a profit in your pocket.

That’s why I encourage you to actually take them to heart and begin applying them today.

Then in five years you’ll reminisce and see today because the day that changed everything!

A Business Directory Just Isn’t Enough Anymore!

General Tips
February 15, 2021

Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.

The idea here isn’t about getting as many business directory listings as possible. The idea we need to create is about more community within your directory.

I always like using a “saying” I learned from network marketing: “I would rather utilize 1% of a hundred people’s effort, then utilize 100% of my own to market my business.” If you keep this in mind, there is nothing you can’t be successful at.

With that in mind let me be quick to point out that, I am not talking about creating an affiliate program. Those come a dime a dozen and can be bought. What we need to do is create something larger than ourselves. I am talking about taking our directory and improving everything involving people.

General Directories Online

For these types of directories, it gets a little harder to create a community people can relate to. This is only true simply because the more broad your audience/visitors are, the harder it is to target your resources.

Here are some ideas you can use for a general directory:

  • Create a blog and use it to feature some new listings within your directory. Maybe even offer a review of some kind.
  • Offer the ability to add a logo or image attached with the listing in order to personalize it more.
  • Give people the ability to submit more information than most of your competing directories out there.
  • Make sure to include a detailed search function.
  • Create an online questionnaire on tips to improve the directory. Use these tips right away.
  • Email everyone within your directory maybe once a month outlining all of the new listings posted online for that month.
  • Make sure to have a “news” page so that visitors can see what’s new.

I think you get the idea now. The whole point is, there is no limit as to how you can expand “around” your directory listings in order to increase the value of your directory online. The more you give back to people, the more they might tell their friends about your directory.

Targeted Topic Related Directories

Whether your directory is targeting the local business community or you are targeting the international health community, having a directory that is more content specific will make it a lot easier to create a community based website.

Here are some ways to better your targeted directory:

  • Create a forum detailing all of the topics within your directory so that people can discuss issues or tips within those categories. For ex. If you own a local business directory, create a forum to allow local business owners to discuss business related issues, hot commercial real estate properties, special deals on office equipment, etc.
  • Create a news section that outlines some local news & events within your community. This will especially help to bring more local visitors to your directory and expose your listings further.
  • Offer weather & traffic reports within local community directories.
  • Add a feature page where you actually interview one directory member (maybe once a month). This will help people to get more familiar with the members of your directory and it will also help promote your directory. People who are submitting to your directory may only submit just for the chance to get interviewed about their service / product / expertise.
  • Add a blog with your experiences related to the topics of your directory. This will help in two ways:
    • People will be able to relate to you and feel more connected with you.
    • People will begin to respect what you are doing and may tell more people about your directory since they are starting to feel that your directory is more people oriented instead of just simply getting the most listings in the world.
  • Add related tips to the industry. The internet is full of reprint articles for your website. I am 99.9% sure you can find articles related to your industry. Maybe start a newsletter for members of your directory and send them tips on their industry. Who doesn’t want to learn more about their industry?

In Conclusion

As you can see from above, by simply taking some ideas here, and implementing them within your directory, you will be well on your way towards creating a more community-based directory. This is very important these days as more and more directories like yours are popping up everywhere.

Let’s not forget about search engines. They too are increasingly rewarding communities more than they are rewarding simple directories online. The more resources and content you add around your directory listings, the more valuable they become in the end and the more traffic you will get.

4 Steps to Improving Your Search Engine Marketing Strategy

General Tips
February 15, 2021

Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don’t need when you’re evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That’s exactly what the following article is about. Here’s a simple list of four things business owners can use in creating or evaluating their search engine marketing strategy.

1. Establish Your Internet Marketing Strategy Goal

Many consultants will tell you to set goals about what you want to achieve with your website. Forget it. These are distractions from the real question you need to ask yourself, which is

“What is THE purpose of my website?”  

Once you answer that question, all other aspects of search engine marketing strategy can be leveraged to help you achieve that purpose.
Typically, people use their website for many different purposes. Regardless, you still need to answer this question. The focus you will get from it will help you create a more effective strategy.

Here are the top three most common answers to the question “What is THE purpose of my website?”

  • To sell things
  • To generate leads for my sales team
  • To educate my target audience

It can be this simple! Just decide which of the three answers above suits you best (or create your own) and then move on to step 2.

2. Establish a Search Engine Marketing Plan

There’s a reason why search engine marketing is so hot. It works. It consistently generates leads, sales, etc. at a lower cost-per-lead or cost-per-sale than traditional mediums like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, they go to Google, Bing, Yahoo! etc. and search for it. Once the results come in, they click on what they consider relevant to their search objective.

Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, it has become over analyzed and too complex.  To further complicate things, some search engine marketing techniques are ethical and legitimate, while some are not. The best approach is to create a search engine marketing plan that focuses on two aspects:

  • Search engine optimization – showing up in the “free” area of the search engine’s results
  • Pay-per-click advertising – showing up in the “paid” area of the search engine’s results​​

For search engine optimization, first realize there is no “silver bullet.” There just isn’t a way to easily get ranked consistently high in search engines. It is a combination of factors that always come down to one underlying truth: build your website according to web standards, with a focus on accessibility for all.

Just like search engine optimization, there is no “silver bullet” for pay-per-click advertising, either.

Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).​

3. Conduct Search Engine Optimization (SEO)

The goal of search engine optimization is to make changes to your website to get higher rankings in search engines. Yet, search engine optimization is a confusing sector. On one hand, there are “snake oil salesmen” ready to get you a #1 ranking with their latest trick. On the other hand, the things that do work are very simple, and frankly, just not very “sexy.”

The best strategy to take is a common-sense approach to SEO: develop standards for your website that ALL pages must adhere to. If you do this, and enforce it, you can then branch out into some of the other “niche” aspects of SEO.

Here’s a sample list of SEO standards to enforce on your website:

  • Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)
  • Write a summary sentence that really describes the page it is on (in 255 characters or less)
  • Write page content that is focused on
  • Write descriptive ALT text for all images that describe the concept the image illustrates and never use images for text
  • Build all pages to comply with current web standards

Once your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.

4. Leverage Pay-Per-Click Advertising

Pay-per-click advertising helps you get more traffic from search engines through advertising in search results. You pick terms that people search on. You bid a price per click on the ad that you are willing to pay. Your ad shows up when someone searches on that term, and, if you have selected the ideal set of words to catch the attention, chances are they  will click on your ad and visit your website.

Pay-per-click advertising really boils down to 3 components:

  • Defining keywords to advertise on (i.e. target keywords) 
  • Determining what to bid for those target keywords 
  • Writing copy for the ads that show up when people search

Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches-per-month your target keywords receive. You typically want to find keywords that generate a lot of searches every month, but are focused enough for your business. In some cases, long tail keywords with less volume, but more prone to secure a sale are also a good option.

For example, a company that sells Keen high-performance outdoor sandals would probably be best served bidding on “keen sandals” versus “sandals” which could include searches for the all-inclusive resort, Sandals.

Determining what to bid for your keywords can be a highly-scientific process, sometimes managed by complex software and several key metrics. To keep it simple, let a tool like Google Adwords recommend to you what to bid on first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you are comfortable with the impressions your ads are getting, the flow of traffic from the ads to your website, and what those people do once they get to your website. 

Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.

Headlines are best created by following what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best (i.e. “Best Tips for a Summer Barbeque”), ultimate (i.e. “Ultimate National Park Vacations”)
and number-based lists (i.e. “Top 5 Hybrid Cars for 2006”) have all been proven to work. Writing effective ad copy below the title/link is really about reinforcing the term(s) to search for. This means using the keywords in the ad copy, and starting the copy with an action verb.

By following the approach above, you can create or evaluate your search engine marketing strategy, focus on what matters most when executing your plans, and more effectively achieve your goals.