OnlineBusiness Changers

05 Truths For Turbo-Charging Your Online Business Profit


There are some people, products, and practices that are “game-changers”. Once they are deployedgoodies happen. The way we do things, the way we view things, the way we expect things… And therefore the resulting outcome is affected, oftentimes drastically.
We all recognize a “game-changer” once we see it, or when someone points it bent us. But, what exactly may be a “game-changer”? Here’s the definition I exploit…

“Game-changers” are the people, products, and practices that change things for the great.
Recently I took a glance back and jotted down the five things which have impacted online business the foremost over the past decade-plus. I call them…

Business Changers!

Each of those “truths” has positively altered the general outcome of my business. Said differently, each of them has made me extra money than I might have done without them.
Let’s take a glance at each of them…

Truth #1: Salesmanship is that the Hare, Content is that the Tortoise

And that we Know Who Wins within the End.
Instead of relying solely on great salesmanship to form money, why not specialize in a mixture of great salesmanship AND great content?

For example, you’ll sell anything with good marketing – once. An excellent sales letter can sell a mediocre eBook, a misleading report or maybe a downright ghastly video. But as soon because the customers discover the standard of the content, they’re out the door permanently.
Some will refund, some won’t, but none of them will ever buy from the marketer again.

That way your marketing and sales copy brings the customer into the door – and your great content keeps them returning again and again.
This brings us to the subsequent point…

Truth #2: the simplest thanks to Grow Your Business is to stay Customers Happy

Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
Indeed, once you have satisfied customers, your business grows due to the three R’s.

  1. Repeats: Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
  2. Referrals: Unhappy customers tell their friends to steer beyond you and your business. Fortunate, happy customers also tell their friends about your products or services.
  3. Residuals: Finally, happy customers don’t just buy your products – they trust you adequate to hitch your membership sites and other continuity programs. They’ll join your highest-priced programs – maybe even personal coaching – and become “followers” who’re a part of your clique.

For Example, The customer who’s satisfied together with his $10 purchase will continue to shop for your $50, $100, $500 items… then on. As long as he’s satisfied – and as long as your products keep meeting his needs – he’ll keep buying.
Provide great products and an excellent buying experience, and your customers will repay you tenfold through repeats, referrals, and residuals.

Truth #3: One source of Traffic that You’ll Ever Need – Affiliate Traffic

When you first start brooding about the way to get targeted, top-quality traffic to your site, you’re faced with tons of options.
However, you actually only got to use one source: Affiliate traffic (i.e., traffic from your affiliates and venture partners).
There are two reasons for this.

1) First, if you set an honest affiliate program in situ, you don’t get to use any of the opposite traffic-generating tactics. That’s because your affiliates will do them for you!

2) Now, there’s a second reason why affiliate traffic is such valuable traffic. Namely, because it’s just another sort of word-of-mouth traffic – which is extremely powerful and returns high conversion numbers.

Focus on finding and recruiting affiliate and venture partners. Not only are you able to get an excellent deal of traffic from these partners, it also tends to be high-converting.

Truth #4: The Fortune isn’t within the List – The Fortune is How You Utilize the List

You’ve heard the marketer’s mantra 1,000,000 times: “The money is within the list.” Listen, that’s NOT entirely true.
People still believe it, however. You’ll see newbie marketers that specialize in build-up big lists quickly – a couple of thousand during a guest every week, tens of thousands during a few months, 100,000 strong during a year.

They begin having visions of a $1 per subscriber per month rolling in.

When the cash doesn’t materialize, they’re baffled. Worse yet, sometimes new marketers are shocked to get that their conversion rate is at or near zero. You’ll see how frustrating this is often to parents who believe that each one you’ve got to try to do is build an inventory and watch the cash appear.

Now, an inventory is often profitable. But so as to ascertain those profits are available, you would like to try to do two things:

  1. Build a Targeted, Responsive List: the purpose is, use whatever means you would like to urge them on your list – but confirm they’re equally as excited to read your newsletter as they’re to urge your freebie.
  2. Build Relationships together with your Subscribers: As they start to understand, like, and trust you, they’ll start buying more and more from you.

However, even as you would like to supply quality content, you furthermore, may get to recommend quality products – honestly. To try for two otherwise means risking your reputation as an honest marketer.

Truth #5: There’s No Better Income Generator Than a Subscription Program

The key to long-term profits is to start out a subscription site (AKA continuity program).
Now, I’m talking about a few completely transparent programs. And in some cases, you employ the rebelling as a benefit to the customer.

Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!
And there are many benefits and reasons why marketers like continuity programs, too. Here are five of these reasons and benefits:

  1. You get an easy, residual income stream.
  2. You can create a “set it and forget it” membership site.
  3. There are many back-end income opportunities.
  4. You position yourself as an expert in your niche.
  5. Low barriers to entry.

Today it’s much easier. Indeed, you’ll be up and running in a matter of hours, just by opening a account and using ThriveCart or opening a basic Clickbank.
Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!


Congratulations – you now know my ten business-changing truths, many of which took me several years to uncover. Indeed, there are many other lessons I’ve learned that I could share also.
Let’s quickly recapped a number of these lessons:

* Salesmanship is that the hare, but the content is that the tortoise – and you recognize which one wins!

* Happy customers reward you with repeat business, referrals, and residual income.

* Subscription programs are great long-term income generators.

* The fortune isn’t within the list – it’s in how you employ the list.

* Outsourcing may be a great investment that helps you grow your business more quickly.

Five easy lessons that you simply can put to use immediately to grow your business!

Like anything, just knowing these lessons isn’t getting to put a profit in your pocket.

That’s why I encourage you to actually take them to heart and begin applying them today.

Then in five years you’ll reminisce and see today because the day that changed everything!

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