Small Business Consulting

Do Small Businesses Need Websites?

Building Visibility, Small Business Consulting
February 14, 2021

In one word, yes! The internet is the most effective marketing tools nowadays, it can reach far more people than any flyer or advertisement in the local paper ever will. Should you do your own website?

It all depends on your skills if you have the ability to make a website that looks good, just go ahead, it will save you money and will work wonders as a marketing tool. However, if your skills are limited or non-existent then we’d say no. Why? No, not because we want your money (although we don’t mind if you want to give it to us…), because if your site doesn’t have a professional look to it, then it is going to reflect badly on your company’s image.

Do you need to spend lots of money?

It really depends on the size of your website, if you’re looking simply get a presence on the internet, then you can easily get something for around U$200 if you take the time to look, if you’re really getting into the idea of being online and effectively having your shop exist in cyberspace you’re going to be looking at more money, however, even then, there are self-build options.

What content do you need?

This all depends on what you want from being online, if you want to sell online, have your products online is going to be very useful! If you’re just looking to get your company online, then there are TWO elements that we believe are imperative:

  • Information about your company
  • How to contact you

Without these two, no-one is going to know who or what you are, with the former being your chance to sell yourself. Remember when people look at websites if its well designed they won’t know if they’re dealing with a multi-national company or a one-person organization, this is your chance to play alongside the big boys!!

What to do now?

So you’re convinced a website is a way to go? Excellent, this can only be of benefit to you! Now you’ve got to find a designer or build your own (there’s one right here!!!), things to keep in mind when looking what kind of style are you looking for, find some websites that you like, then find some free templates and see if you can produce something along that line! If you can, you’re on the way to bringing into being what can be one of your best money machines!

Make Use of the Written Word

FEATURED, Small Business Consulting
February 14, 2021

Another thing to think about when you are hiring a business consultant is to ask them whether or not they have written anything that deals with the issues that your company is facing.

Published works can be an invaluable tool to reference from time to time, when the contract with your consultant is finished or even when they are still working for you.

If the consultant has indeed written something, be aware that the published work can be blunt and difficult to read. But its a great way to get into the mind of a consultant and see the world of business through their eyes.

Often times, consultants will say more in a published work than they might not say in person.

There is another advantage to turning to the published works of people who know business. They can be a wealth of knowledge for those in business, and offer much information that wouldn’t be attainable any other way.

For example, take someone like Donald Trump. Most people think of him as someone who knows his business. But you couldn’t very well call up Donald Trump and ask him for business advice. But he has written plenty of books that are available for anyone to purchase.

Don’t discount the use of books simply because you have a business consultant, because you will be may be giving up a great cache of information that you may very well find useful. It’s always a good idea to use as many resources as possible.

How Heavy Is Their Workload

Small Business Consulting
February 14, 2021

Something that should be asked during an interview for a business consultant is about the workload that the company or the individual has.

If they are willing to give you some names of former or present clients as references, it’s not a bad idea to ask them about how attentive the consultant is.

Of course you want to know how well they have helped their company, but you also want to find out how quickly they are going to get back to you when you need to ask a question.

No matter how good a business consultant is, they won’t be able to do you a bit of good if they aren’t there when you need their expertise.

One of the reasons why you want to find out how many clients they have is because it will give you a good idea of how attentive they are going to be towards your company.

If the consultant works for a larger company, make sure that you ask them how many clients they serve personally, because otherwise they may seem too busy when in fact they have plenty of time to help your company.

Some of the questions that you should ask a possible consultant, other than their number of clients is how long does it take to have a phone call returned?

How long will it take to hear an answer from email?

No mater what the problem or question is, you want to that they will respond promptly and give you the same attention no matter what the reason is for your phone call or email.