General Tips

Top three online marketing strategies

Building Visibility, General Tips, online business and marketing course
June 3, 2021

Introduction

All right so this question I asked for you guys what is the bare-bones effective strategy, online marketing? I want you to first comment below what is the one tactic or strategy that you are using in your business right now that you find the most success with the result or any questions or insights that you have based on this question before you are reading. So I want your comment below. Let me know what are the bare-bones basics of effective entertaining, so the barebone base is an effective online marketing strategy that goes on three folds. There are the same three principles, I’m about to share with you.

Targeted traffic generation

The only way to grow a business is you need traffic. You need actual people to notice your business, pay attention to your business, and follow you to be able to grow your business. The second thing is, once you have their attention to focus on your business and they’re visiting you, then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication channel established with that specific audience. So, whoever you’re selling through the fitness space, the mom space, and the business community, you want to establish communication distribution channels to be able to effectively influence them. You know, send them value, add value, build that relationship and that’s what you do through emails.

You do it through messenger marketing, and you probably heard of right now when you go in chat, BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform. Social platforms are powerful because they give you a way to distribute your message to your target audience. That’S the most important thing as the second point. The third point is revenue all right. How do you convert your traffic?

Convert your leads to customer

Lead your leads into actual revenue, profits, and cash flow in your business. You want to be able to turn that into three types of revenue: new revenue, new customers in your business, ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complimentary things that fit within your business, product line, extension Or service line extension – and the third thing is the reoccurring revenue.

You want people that are buying your part, not just the first time, but you want them to buy with you over and over again. So those are the three things they want to focus on is how to generate more traffic, get people to go into your business. They pay attention to your ABC company.

They pay attention to your brand. They consume your content, they join your email list. They join your messenger, they join your LinkedIn or, if your b2b or they join your Facebook group and they’re, saying hey. I want to start that communication process with you all know more about your business and how it.

You can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your Business and actually pay 20, 50, 100 thousand 2000, whatever amount your product or service costs and then they’re willing to pay that into your business.

Give more value to your target audience

I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you’re going to be able to actually put more in the bank for them to invest in With you so think about this every time you give them a piece of content, you add value to them.

The most effective strategy is this: you actually deposit money and there what I call the value account now the value account when you send them a video. When you send them a piece of content. When they watch you. When they read your guy when they attend your Webinar.

When they learn about your branding and all this stuff, you’re depositing value in your target audiences bank account, and then when it comes time to transact, let’s say or start that buying relationship, and they want to spend money with you they’re much more likely to spend money with you.

Added so much more value to them. That’s why content is such a very important play for every business. Do you want to figure out what is the best way? What is the value I’ll give you an important question? What is the value that makes the difference to your target audience?

It’s a very important question: what is the value that makes a difference to the target audience, deliver that to them and as you deliver it to them, keep delivering, keep delivering, and over time they’re gonna reciprocate that and they’re gonna buy for him because 84 percent 60 to 80 percent – let’s say of your target audience are not gonna buy.

For me, the first time they see your message, you need that frequency. There multiple touchpoints between 1 2, 3, 4, 5, 8 to 10 touchpoints that value, oriented touch points to make a difference. I think that’s a fundamental principle: it doesn’t matter what business you’re in b2c, b2b, multiple audiences, product or services, doesn’t matter it’s all about how much value at your target audience, how you increase the traffic leads and sales and over time, the majority of that market. A hundred thousand people that are finding of you, millions of people, are finding out about you.

Conclusion

How do you maximize on every single person, instead of just the 5 to 10 %? I would say the 5 % that are looking for your products or services right now? That want to buy from your focus on a long-term strategy and that’s the most important thing. So thanks for reading this post, I want you to comment below if you got insights from this thing, what questions you have, what is one thing that you learn from this article? How do you plan to add value to your target audience?

Read More: 4 Steps to Improving Your Search Engine Marketing Strategy

OnlineBusiness Changers

FEATURED, General Tips
May 23, 2021

05 Truths For Turbo-Charging Your Online Business Profit

Introduction

There are some people, products, and practices that are “game-changers”. Once they are deployedgoodies happen. The way we do things, the way we view things, the way we expect things… And therefore the resulting outcome is affected, oftentimes drastically.
We all recognize a “game-changer” once we see it, or when someone points it bent us. But, what exactly may be a “game-changer”? Here’s the definition I exploit…

“Game-changers” are the people, products, and practices that change things for the great.
Recently I took a glance back and jotted down the five things which have impacted online business the foremost over the past decade-plus. I call them…

Business Changers!

Each of those “truths” has positively altered the general outcome of my business. Said differently, each of them has made me extra money than I might have done without them.
Let’s take a glance at each of them…

Truth #1: Salesmanship is that the Hare, Content is that the Tortoise

And that we Know Who Wins within the End.
Instead of relying solely on great salesmanship to form money, why not specialize in a mixture of great salesmanship AND great content?

For example, you’ll sell anything with good marketing – once. An excellent sales letter can sell a mediocre eBook, a misleading report or maybe a downright ghastly video. But as soon because the customers discover the standard of the content, they’re out the door permanently.
Some will refund, some won’t, but none of them will ever buy from the marketer again.

That way your marketing and sales copy brings the customer into the door – and your great content keeps them returning again and again.
This brings us to the subsequent point…

Truth #2: the simplest thanks to Grow Your Business is to stay Customers Happy

Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
Indeed, once you have satisfied customers, your business grows due to the three R’s.

  1. Repeats: Satisfied customers become repeat customers – and that they usually make repeat purchases with escalating frequency and price points.
  2. Referrals: Unhappy customers tell their friends to steer beyond you and your business. Fortunate, happy customers also tell their friends about your products or services.
  3. Residuals: Finally, happy customers don’t just buy your products – they trust you adequate to hitch your membership sites and other continuity programs. They’ll join your highest-priced programs – maybe even personal coaching – and become “followers” who’re a part of your clique.

For Example, The customer who’s satisfied together with his $10 purchase will continue to shop for your $50, $100, $500 items… then on. As long as he’s satisfied – and as long as your products keep meeting his needs – he’ll keep buying.
Provide great products and an excellent buying experience, and your customers will repay you tenfold through repeats, referrals, and residuals.

Truth #3: One source of Traffic that You’ll Ever Need – Affiliate Traffic

When you first start brooding about the way to get targeted, top-quality traffic to your site, you’re faced with tons of options.
However, you actually only got to use one source: Affiliate traffic (i.e., traffic from your affiliates and venture partners).
There are two reasons for this.

1) First, if you set an honest affiliate program in situ, you don’t get to use any of the opposite traffic-generating tactics. That’s because your affiliates will do them for you!

2) Now, there’s a second reason why affiliate traffic is such valuable traffic. Namely, because it’s just another sort of word-of-mouth traffic – which is extremely powerful and returns high conversion numbers.

Focus on finding and recruiting affiliate and venture partners. Not only are you able to get an excellent deal of traffic from these partners, it also tends to be high-converting.

Truth #4: The Fortune isn’t within the List – The Fortune is How You Utilize the List

You’ve heard the marketer’s mantra 1,000,000 times: “The money is within the list.” Listen, that’s NOT entirely true.
People still believe it, however. You’ll see newbie marketers that specialize in build-up big lists quickly – a couple of thousand during a guest every week, tens of thousands during a few months, 100,000 strong during a year.

They begin having visions of a $1 per subscriber per month rolling in.

When the cash doesn’t materialize, they’re baffled. Worse yet, sometimes new marketers are shocked to get that their conversion rate is at or near zero. You’ll see how frustrating this is often to parents who believe that each one you’ve got to try to do is build an inventory and watch the cash appear.

Now, an inventory is often profitable. But so as to ascertain those profits are available, you would like to try to do two things:

  1. Build a Targeted, Responsive List: the purpose is, use whatever means you would like to urge them on your list – but confirm they’re equally as excited to read your newsletter as they’re to urge your freebie.
  2. Build Relationships together with your Subscribers: As they start to understand, like, and trust you, they’ll start buying more and more from you.

However, even as you would like to supply quality content, you furthermore, may get to recommend quality products – honestly. To try for two otherwise means risking your reputation as an honest marketer.

Truth #5: There’s No Better Income Generator Than a Subscription Program

The key to long-term profits is to start out a subscription site (AKA continuity program).
Now, I’m talking about a few completely transparent programs. And in some cases, you employ the rebelling as a benefit to the customer.

Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!
And there are many benefits and reasons why marketers like continuity programs, too. Here are five of these reasons and benefits:

  1. You get an easy, residual income stream.
  2. You can create a “set it and forget it” membership site.
  3. There are many back-end income opportunities.
  4. You position yourself as an expert in your niche.
  5. Low barriers to entry.

Today it’s much easier. Indeed, you’ll be up and running in a matter of hours, just by opening a Stripe.com account and using ThriveCart or opening a basic Clickbank.
Go ahead and stock your product funnel everything from inexpensive reports to high-ticket course courses – but don’t ditch continuity programs!

Conclusion

Congratulations – you now know my ten business-changing truths, many of which took me several years to uncover. Indeed, there are many other lessons I’ve learned that I could share also.
Let’s quickly recapped a number of these lessons:

* Salesmanship is that the hare, but the content is that the tortoise – and you recognize which one wins!

* Happy customers reward you with repeat business, referrals, and residual income.

* Subscription programs are great long-term income generators.

* The fortune isn’t within the list – it’s in how you employ the list.

* Outsourcing may be a great investment that helps you grow your business more quickly.

Five easy lessons that you simply can put to use immediately to grow your business!

Like anything, just knowing these lessons isn’t getting to put a profit in your pocket.

That’s why I encourage you to actually take them to heart and begin applying them today.

Then in five years you’ll reminisce and see today because the day that changed everything!

A Business Directory Just Isn’t Enough Anymore!

General Tips
February 15, 2021

Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.

The idea here isn’t about getting as many business directory listings as possible. The idea we need to create is about more community within your directory.

I always like using a “saying” I learned from network marketing: “I would rather utilize 1% of a hundred people’s effort, then utilize 100% of my own to market my business.” If you keep this in mind, there is nothing you can’t be successful at.

With that in mind let me be quick to point out that, I am not talking about creating an affiliate program. Those come a dime a dozen and can be bought. What we need to do is create something larger than ourselves. I am talking about taking our directory and improving everything involving people.

General Directories Online

For these types of directories, it gets a little harder to create a community people can relate to. This is only true simply because the more broad your audience/visitors are, the harder it is to target your resources.

Here are some ideas you can use for a general directory:

  • Create a blog and use it to feature some new listings within your directory. Maybe even offer a review of some kind.
  • Offer the ability to add a logo or image attached with the listing in order to personalize it more.
  • Give people the ability to submit more information than most of your competing directories out there.
  • Make sure to include a detailed search function.
  • Create an online questionnaire on tips to improve the directory. Use these tips right away.
  • Email everyone within your directory maybe once a month outlining all of the new listings posted online for that month.
  • Make sure to have a “news” page so that visitors can see what’s new.

I think you get the idea now. The whole point is, there is no limit as to how you can expand “around” your directory listings in order to increase the value of your directory online. The more you give back to people, the more they might tell their friends about your directory.

Targeted Topic Related Directories

Whether your directory is targeting the local business community or you are targeting the international health community, having a directory that is more content specific will make it a lot easier to create a community based website.

Here are some ways to better your targeted directory:

  • Create a forum detailing all of the topics within your directory so that people can discuss issues or tips within those categories. For ex. If you own a local business directory, create a forum to allow local business owners to discuss business related issues, hot commercial real estate properties, special deals on office equipment, etc.
  • Create a news section that outlines some local news & events within your community. This will especially help to bring more local visitors to your directory and expose your listings further.
  • Offer weather & traffic reports within local community directories.
  • Add a feature page where you actually interview one directory member (maybe once a month). This will help people to get more familiar with the members of your directory and it will also help promote your directory. People who are submitting to your directory may only submit just for the chance to get interviewed about their service / product / expertise.
  • Add a blog with your experiences related to the topics of your directory. This will help in two ways:
    • People will be able to relate to you and feel more connected with you.
    • People will begin to respect what you are doing and may tell more people about your directory since they are starting to feel that your directory is more people oriented instead of just simply getting the most listings in the world.
  • Add related tips to the industry. The internet is full of reprint articles for your website. I am 99.9% sure you can find articles related to your industry. Maybe start a newsletter for members of your directory and send them tips on their industry. Who doesn’t want to learn more about their industry?

In Conclusion

As you can see from above, by simply taking some ideas here, and implementing them within your directory, you will be well on your way towards creating a more community-based directory. This is very important these days as more and more directories like yours are popping up everywhere.

Let’s not forget about search engines. They too are increasingly rewarding communities more than they are rewarding simple directories online. The more resources and content you add around your directory listings, the more valuable they become in the end and the more traffic you will get.