Building Visibility

The Value of Web Presence for Small Businesses

Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations, and even making it unnecessary to use printed business cards when they can easily be hosted online. Web presence can make small businesses more competitive …

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SEO X PPC What is the Best Strategy For Your Business?

There are two search engine marketing strategies you need to know: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC …

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