Building Visibility

Top three online marketing strategies

Building Visibility, General Tips, online business and marketing course
June 3, 2021

Introduction

All right so this question I asked for you guys what is the bare-bones effective strategy, online marketing? I want you to first comment below what is the one tactic or strategy that you are using in your business right now that you find the most success with the result or any questions or insights that you have based on this question before you are reading. So I want your comment below. Let me know what are the bare-bones basics of effective entertaining, so the barebone base is an effective online marketing strategy that goes on three folds. There are the same three principles, I’m about to share with you.

Targeted traffic generation

The only way to grow a business is you need traffic. You need actual people to notice your business, pay attention to your business, and follow you to be able to grow your business. The second thing is, once you have their attention to focus on your business and they’re visiting you, then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication channel established with that specific audience. So, whoever you’re selling through the fitness space, the mom space, and the business community, you want to establish communication distribution channels to be able to effectively influence them. You know, send them value, add value, build that relationship and that’s what you do through emails.

You do it through messenger marketing, and you probably heard of right now when you go in chat, BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform. Social platforms are powerful because they give you a way to distribute your message to your target audience. That’S the most important thing as the second point. The third point is revenue all right. How do you convert your traffic?

Convert your leads to customer

Lead your leads into actual revenue, profits, and cash flow in your business. You want to be able to turn that into three types of revenue: new revenue, new customers in your business, ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complimentary things that fit within your business, product line, extension Or service line extension – and the third thing is the reoccurring revenue.

You want people that are buying your part, not just the first time, but you want them to buy with you over and over again. So those are the three things they want to focus on is how to generate more traffic, get people to go into your business. They pay attention to your ABC company.

They pay attention to your brand. They consume your content, they join your email list. They join your messenger, they join your LinkedIn or, if your b2b or they join your Facebook group and they’re, saying hey. I want to start that communication process with you all know more about your business and how it.

You can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your Business and actually pay 20, 50, 100 thousand 2000, whatever amount your product or service costs and then they’re willing to pay that into your business.

Give more value to your target audience

I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you’re going to be able to actually put more in the bank for them to invest in With you so think about this every time you give them a piece of content, you add value to them.

The most effective strategy is this: you actually deposit money and there what I call the value account now the value account when you send them a video. When you send them a piece of content. When they watch you. When they read your guy when they attend your Webinar.

When they learn about your branding and all this stuff, you’re depositing value in your target audiences bank account, and then when it comes time to transact, let’s say or start that buying relationship, and they want to spend money with you they’re much more likely to spend money with you.

Added so much more value to them. That’s why content is such a very important play for every business. Do you want to figure out what is the best way? What is the value I’ll give you an important question? What is the value that makes the difference to your target audience?

It’s a very important question: what is the value that makes a difference to the target audience, deliver that to them and as you deliver it to them, keep delivering, keep delivering, and over time they’re gonna reciprocate that and they’re gonna buy for him because 84 percent 60 to 80 percent – let’s say of your target audience are not gonna buy.

For me, the first time they see your message, you need that frequency. There multiple touchpoints between 1 2, 3, 4, 5, 8 to 10 touchpoints that value, oriented touch points to make a difference. I think that’s a fundamental principle: it doesn’t matter what business you’re in b2c, b2b, multiple audiences, product or services, doesn’t matter it’s all about how much value at your target audience, how you increase the traffic leads and sales and over time, the majority of that market. A hundred thousand people that are finding of you, millions of people, are finding out about you.

Conclusion

How do you maximize on every single person, instead of just the 5 to 10 %? I would say the 5 % that are looking for your products or services right now? That want to buy from your focus on a long-term strategy and that’s the most important thing. So thanks for reading this post, I want you to comment below if you got insights from this thing, what questions you have, what is one thing that you learn from this article? How do you plan to add value to your target audience?

Read More: 4 Steps to Improving Your Search Engine Marketing Strategy

Web Advertising for the Small Business

Building Visibility
February 14, 2021

If you run a small business, advertising costs must be figured in as part of your overall expenses. If you have received quotes for phone directory ads, business association block ads, and mostly any other print media, these costs are quite high. So, what if your budget is small, perhaps negligible? Will you be left outside of the advertising arena or are there other avenues to help you get the word out? The answer in one word is: yes. Let’s explore ways you can “get the word out” through online means…yes, via the internet!

The rise of the internet has spawned an entire industry with it. You may remember in the late 1990s stories of dot.com companies who made a fortune and then went bust. The “irrational exuberance” of that era has, thankfully, passed by and in its place is a much more rational, but very lively market.

Today’s biggest players online are search engine providers led by Google, Yahoo!, and Bing. Between them, these three search engines dominate the market. Mostly everyone today searches the internet for products sold by small businesses to large corporations and these are the people you want to target. Indeed, while Christmas season sales typically increase around 4% year over year for “brick and mortar” retailers, the internet has been seeing year over year increases of 30% and higher! No small business operator should exclude the internet when crafting a marketing plan.

By selecting the advertising plan that works for you, you can have your ads appear on web sites in your local area or across the world and be charged a small amount per click. In other words, you don’t pay for advertising unless someone clicks on your ad and goes through to your site. To keep clicks from getting out of control you determine the price per click and the amount per day, week, or month you are willing to pay. No busting of your small business budget!

Banner or text ads on select sites can also be helpful for your small business. If there is a web site you like and you suspect that a lot of your customers would frequent that site, contact the webmaster to learn what his advertising charges would be. Perhaps in exchange for submitting a few helpful articles, the webmaster would waive your advertising fee altogether. Or, at the very least, accept any other help you could provide [moderating a forum, answering questions, etc.].

Another way of getting the word out is through your own web site. No, you don’t need a web professional to establish your site, but it does help to have someone who can guide you through the set up process. At the very least a few pages is what you will need, so set up costs shouldn’t be terribly expensive. In addition, figure on paying monthly hosting and domain name fees but these expenses should be no more than $100-$125 per year. Pay a little extra for a web professional who can help you optimize your site [make it search engine friendly] and you’ll get your money back much quicker. Finally, check with your accountant for small business tax deductions.

Select the marketing plan that works best for your small business. A mixture of all four points is a great plan of attack for many small business owners… just like you!

Does My Small Business Really Need a Press Kit?

Building Visibility, FEATURED
February 14, 2021

When the experts tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.

I prefer to call them small business information kits or information packages instead because that’s what they really are. They are meant to inform everyone, not just the press about you and your business.

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them. In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards.

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card.

Say you’re at a party and someone asks what you do. You’d probably just give them your business card. But your business card gives this business contact only the briefest information about your company.

So, you might also ask for their name and address, and send them an information kit the next day. Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far. Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit.

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how. Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do.

Your information kit on the other hand, answers all the questions. It tells people who and where you are, just like your business card does. But instead of one little line suggesting what you do, your information kit tells people exactly what you do. How well it tells them what you do depends on how good your copywriting is.

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective. Everyone wants to know how what you do can benefit them. How you can save them time or how you can save them money, or how you can make their life just a little bit easier.

One last word on presentation of your small business identity package. It’s almost as important as what you say. A professional image can go a long way in assuring potential clients your small business is the one they want to do business with.

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one. And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image– a matching corporate identity package, information kit and small business web site.